Walled gardens such as Google and Microsoft are strict about the sites advertised through an account. If your platform sends ads for a brand-new or unsafe domain, your ad accounts can suffer.
What the Domain Trust Gate does
The Domain Trust Gate plugin ($1,490) holds new and unsafe websites before they reach Google, Microsoft and other walled gardens, so your accounts stay in good standing. Stopped automatically:
- Domains younger than 90 days
- Expired domains
- Safe Browsing hits
It adds automatic strikes and blocks for repeat offenders.
Who needs it
Operators who sell walled-garden channels — through the channel connectors or Omnichannel Buying — to many self-serve advertisers. One bad advertiser can put an account at risk for everyone.
What to tell a held advertiser
- Their site is too new, expired, or flagged by Safe Browsing.
- The hold protects the walled-garden accounts every advertiser on your platform shares.
On programmatic
Separately, the DSP flags newly registered and rotating domains on advertiser landing pages (release v8.1).
Related: The landing-page guard · A creative was rejected