Besides its own filters, the platform uses outside IP intelligence and fraud detection partners that check traffic before every bid.
Partners named on the technology page
- HUMAN
- Integral Ad Science (IAS)
- DoubleVerify
- Pixalate
- Adscore
- Fraudlogix
- MaxMind
- Escalated
How they fit with the built-in checks
The Traffic Quality layer works in three stages:
- Before the bid: blocklists, junk and fake domain names, invalid traffic signals and unmeasurable sources are refused.
- At the click: each click is checked and every placement gets a click quality score.
- After the fact: sources are scored and the worst are blocked automatically.
It reports 410M+ malicious IPs blocked and 9.5 billion auctions scanned monthly, with pre-bid decisions in milliseconds.
Pre-bid brand safety verdicts
The Brand Safety Connector plugin ($2,990 one-time) adds IAS or DoubleVerify pre-bid verdicts to every bid, so impressions on unsafe pages are never bought.
See the technology page for the full list.
Related: Anti-Fraud & Security plugins · Traffic Quality add-on
Nov 13, 2026