The Advertising Policy applies to every advertiser, agency and white-label partner that runs campaigns through AdTech Europe technology — so it applies to the advertisers on your White Label DSP too. Creatives and landing pages are reviewed before and during delivery.
Prohibited — never allowed
- Illegal products or services, or anything breaking local law where the ad runs
- Malware, phishing, forced downloads, auto-redirects, deceptive system warnings
- Counterfeits and copyright or trademark infringement
- Hate speech, violence, harassment, discrimination
- Sexual content involving minors in any form
- Fake news, impersonation, fake endorsements
- Get-rich-quick schemes, unrealistic income claims, pyramid schemes
- Weapons, explosives and illegal drugs
Restricted — only with prior approval, correct targeting and required licences
Gambling and betting · adult content (adult-only inventory and legal geos) · alcohol, tobacco, vaping · dating · financial products, trading and crypto · health, supplements, pharmacy · political and issue-based ads.
Creative standards
- The ad must match the landing page.
- No misleading buttons, fake close icons or fake notifications.
- Landing pages must load, work on the targeted device and not trap the back button.
- Prices and offers must be clear and true.
Targeting
Don't target minors with restricted content, and don't use sensitive data (health, religion, sexual orientation) unless the law allows it and users consented.
Enforcement
Rejected ads, paused campaigns, account suspension and, for serious or repeated breaches, loss of remaining credit.
Tip for operators: link this policy from your own terms so advertisers agree to it at sign-up.
Related: A creative was rejected · The landing-page guard