White Label DSP: Compliance & Privacy

• Data subject rights

  Individuals have the right to access, rectify, erase, restrict or object to processing of their personal data, the right to data portability, and the right to withdraw consent at any time. How rights are exercised For your own account data, these can be exercised from inside the account where a...

• Data transfers, subprocessors and retention

  International transfers Where personal data is transferred outside the EEA, appropriate safeguards are relied on — Standard Contractual Clauses and equivalent mechanisms required by GDPR. Subprocessors A limited number of vetted subprocessors are used for hosting, authentication, payment proce...

• GDPR: who is the controller?

  This is the compliance question your legal team will ask first, so it's worth being precise. The split For your account data — name, email, billing, authentication — we act as the data controller. For end-user data processed through the platform — we act as a data processor. For the advertising...

• Industry standards and supply-chain transparency

  IAB standards The technology is designed to meet IAB International and IAB Europe standards, for transparency, compliance and performance. Supply chain verification ads.txt and app-ads.txt checks confirm a seller is authorised to sell the inventory offered. sellers.json and SupplyChain (schain...