White Label DSP: Compliance & Privacy
-
Acceptable Use Policy for operators and teams
The Acceptable Use Policy sets out what is not allowed when using adtech.eu, the platforms, the APIs and the white-label products. It forms part of the Terms of Service, so it covers you, your team and your advertisers. You must not Break any law or anyone's rights through the services. Try to ... -
Advertising Policy: prohibited and restricted ads
The Advertising Policy applies to every advertiser, agency and white-label partner that runs campaigns through AdTech Europe technology — so it applies to the advertisers on your White Label DSP too. Creatives and landing pages are reviewed before and during delivery. Prohibited — never allowed ... -
Can we run a security test or scan against the platform?
Some operators, or their own clients, want to run penetration tests or vulnerability scans before they rely on a platform. That is reasonable, but it needs to be agreed first. What the Acceptable Use Policy says Under the Acceptable Use Policy, you must not: probe, scan or test our systems for... -
Choosing a consent tool: Consent Manager, Cookiebot or OneTrust
On EU traffic, ads that use personal data need a valid consent signal. The marketplace has three ways to collect it and pass it into bid requests and targeting. The three options | Plugin | Best for | Price | |---|---|---| | Consent Manager | A branded IAB TCF 2.2 banner for your publishers, wi... -
Consent on EU traffic: TCF 2.2 and Google Consent Mode v2
If your advertisers buy EU traffic, consent signals must travel correctly from the visitor to the bid. The platform supports this in several ways. For publisher sites: TCF 2.2 Consent Manager — $990. An IAB TCF 2.2 consent banner for your publishers, so consent signals pass correctly into every... -
Individuals have the right to access, rectify, erase, restrict or object to processing of their personal data, the right to data portability, and the right to withdraw consent at any time. How rights are exercised For your own account data, these can be exercised from inside the account where a...
-
Data transfers, subprocessors and retention
International transfers Where personal data is transferred outside the EEA, appropriate safeguards are relied on — an adequacy decision or the European Commission's Standard Contractual Clauses, as set out in the Data Processing Agreement. Subprocessors A limited number of vetted subprocessors... -
This is the compliance question your legal team will ask first, so it's worth being precise. The split For your account data — name, email, billing, authentication — we act as the data controller. For end-user data processed through the platform — we act as a data processor. For the advertising...
-
If there is a personal data breach: what we tell you and when
No operator wants to think about it, but you need to know how a breach would be handled, because as controller you may have your own reporting duties. Our commitment Under the Data Processing Agreement, AdTech Europe will notify you without undue delay, and within 48 hours, of a personal data b... -
Industry standards and supply-chain transparency
IAB standards The technology is designed to meet IAB International and IAB Europe standards, for transparency, compliance and performance. Supply chain verification ads.txt and app-ads.txt checks confirm a seller is authorised to sell the inventory offered. sellers.json and SupplyChain (schain... -
Publisher Policy: what traffic and inventory is not accepted
Your platform buys from supply partners connected to AdTech Europe technology. The Publisher Policy sets the rules they must follow. Knowing it helps you explain to advertisers why some sources are blocked. Inventory that is not accepted Sites or apps with illegal content, piracy or malware. Ha... -
The current sub-processor list
AdTech Europe uses third-party providers to run the platform. Each is bound by data protection terms at least as strict as the DPA. This is the list as published on the Sub-processors page. | Provider | Purpose | Location | |---|---|---| | OVHcloud | Platform hosting and data storage | EU | | Cl... -
The Data Processing Agreement explained
The Data Processing Agreement (DPA) forms part of the Terms of Service between the client (Controller) and 3DMA Ltd., dba AdTech Europe (Processor). It applies whenever AdTech Europe processes personal data on your behalf. Data covered Online identifiers (cookie IDs, advertising IDs) IP address... -
What happens to our data when we stop using the platform?
When a contract ends, operators need to know what happens to the personal data processed on their behalf. The answer is set out in the Data Processing Agreement and the Privacy Policy. Under the Data Processing Agreement When the services end, AdTech Europe deletes or returns the personal data ... -
Your own terms and legal pages
Your advertisers sign up to your platform, so they should agree to your terms. The White Label DSP lets you publish them under your brand. What you can set From White Label DSP — "Your terms and legal pages": your terms of service, privacy policy and support contacts. Sign-up, payment and alert...