Your advertisers sign up to your platform, so they should agree to your terms. The White Label DSP lets you publish them under your brand.
What you can set
From White Label DSP — "Your terms and legal pages": your terms of service, privacy policy and support contacts. Sign-up, payment and alert emails also go out with your name.
What to cover
- Terms of service — who you are, prepaid balances, what you can reject or pause, your refund rule, how disputes work.
- Privacy policy — what you collect from advertisers and from end users, your lawful bases, your processors (including AdTech Europe), and how people exercise their rights.
- Advertising rules — reference the AdTech Europe Advertising Policy, which applies to every advertiser on white-label platforms, and add any stricter rules of your own.
- Support contacts — the email and chat your advertisers use.
Don't copy AdTech Europe's pages verbatim
AdTech Europe's Terms of Service, Privacy Policy and Refund Policy describe its relationship with its clients. Yours describe your relationship with your advertisers. Use them as reference, not as a template to paste.
Keep them consistent
If your refund page says one thing and your terms another, the advertiser will pick the better one. Review all pages together whenever you change prices or rules.
This article explains how the platform works — it is not legal advice. Take your own advice on your obligations.
Related: GDPR: who is the controller? · Branding your platform: domain, logo and emails