When a contract ends, operators need to know what happens to the personal data processed on their behalf. The answer is set out in the Data Processing Agreement and the Privacy Policy.
Under the Data Processing Agreement
- When the services end, AdTech Europe deletes or returns the personal data within 90 days, unless the law requires it to be kept.
- While the services run, data is processed only on your documented instructions.
Under the Privacy Policy
The privacy policy describes information kept for internal reporting, invoicing, discrepancy checks and fraud prevention for as long as you are a client and for 180 days after, or until deleted on written request, unless the law requires longer retention.
What to do before you leave
- Export what you need. Download reports, invoices and any data you must keep for your own records.
- Decide: delete or return. Tell us in writing which you want.
- Tell your advertisers according to your own terms, since you are the controller for their advertising data.
- Keep your records of the request and our confirmation.
Requests go to info@adtech.eu. A signed copy of the DPA is available on request.
Where the two documents differ, the DPA governs processing done on your behalf. This article is general information, not legal advice. Take your own legal advice on what applies to your business.
Related: The Data Processing Agreement explained · Data transfers, subprocessors and retention