AdTech Europe

SSP add-ons and plugins

The Programmatic SSP works on its own. Add-ons and plugins extend it for specific needs; each is priced separately and paid the same way as your platform.

SSP add-on

Add-on Monthly License Source code
Publisher Ad Server $300 $15,000 $30,000
AI Agent Connector (all platforms) $100 $5,000 $10,000

The Publisher Ad Server adds zones, fixed-price direct deals and per-zone floors next to programmatic demand. See Publisher Ad Server (SSP add-on) and AI Agent Connector.

Marketplace plugins that work with the SSP

Plugin Price What it does
Header Bidding $3,000 one payment Prebid Server alongside your ad server, more buyers per impression
CTV & OTT Pack $2,500 one payment Connected TV and streaming inventory, VAST and VMAP
DOOH Screens Pack $2,500 one payment Out-of-home screens, play logs, per-screen reporting
Video Signals & OMID $2,500 one payment In-stream checks and Open Measurement viewability
Traffic Shield $1,990 one payment QPS cap per partner, flood blocking
Consent Manager $990 one payment TCF 2.2 consent banner for publishers
Malvertising Scanner $149 / month Daily landing page checks

Payment gateways such as Stripe, PayPal Checkout, Adyen and Wise connect for free.

Need something not listed?

Custom Integration connects any tool that is not in the marketplace, scoped and priced up front.

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Nov 13, 2026

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