The supply partner program is for SSPs, ad networks, publishers and app developers with real, human traffic. Connect once and reach the demand on AdTech Europe and the platforms built on its technology. See Supply partners.
Why connect
- Many buyers, one connection: AdTech Europe's own DSP plus the white-label platforms running on its technology.
- All major formats: pop, push, native, display, video, in-app and more.
- Quality pays: clean traffic gets more bids, and you are told what is blocked and why.
- Clear reporting: daily numbers by placement, format and country.
- A real team: one contact for setup, optimisation and payouts.
Technical requirements
- OpenRTB 2.5 / 2.6, or XML feeds for pop and push.
- Valid ads.txt / app-ads.txt and sellers.json, checked during review, plus a complete supply chain (schain) object on requests.
- Accurate request data: domain or bundle, device, IP, user agent.
Volume and timing
There is no fixed minimum volume. Share your daily volume and formats and the fit is confirmed in review. Integration usually takes a few days: endpoint setup, a short test, then live traffic.
Payouts
On terms agreed with each partner, for valid traffic only. The Publisher Policy explains what is not accepted: bots, incentivised or misrepresented traffic and unsafe content.
Related: The Publisher Policy in brief · Who the Partner Program is for
Nov 13, 2026