Omnichannel Buying lets advertisers run programmatic, search and social campaigns from one place. They get six ad channels, one campaign form, one balance and one report, under your brand.
How it works
- Pick the channels. Choose where the campaign runs. Channels can be added or removed at any time.
- Fill in one form. Budget, audience and creatives are entered once. The form shows only what each channel needs.
- Read one report. Spend, clicks and conversions for every channel, side by side.
Key points
- Channels: programmatic traffic plus the main search, social, video and business networks. Ask us for the current list. Recent releases added TikTok, Reddit and LinkedIn to the same form, and video ads for TikTok and YouTube.
- No own accounts needed: campaigns run through the platform with one balance. Advertisers add funds once and spend on any channel.
- One status per campaign, the same on every channel.
- Creative help: headlines, texts and images are suggested for each channel.
- Resellable: it works with the DSP branding options, so agencies can offer it under their own brand.
Pricing
Omnichannel Buying works with the Programmatic DSP. It is sold the same three ways as the platforms:
| How you buy | Price |
|---|---|
| Monthly | $300 a month, plus a one-time setup fee of $300 |
| Yearly | $3,000 a year (12 months for the price of 10), no setup fee |
| License | $15,000 once, or 12 monthly payments |
| Full source code | $30,000 once, or 12 monthly payments |
Paying a license or the source code in 12 monthly payments carries a setup fee of one payment. See Add-ons overview and Payment methods and currencies.
Nov 13, 2026