The Publisher Ad Server is the SSP add-on for publishers who want to sell some inventory directly and let programmatic demand fill the rest.
Direct deals first
- You can run your own direct campaigns at a fixed price.
- Direct deals take priority over the auction.
Price floors per zone
- Each zone can have a minimum price, so it is never sold below its worth.
- Zones are unlimited, and each zone needs one tag.
What happens to unsold impressions
- Impressions not taken by a direct deal go to the auction above your floor.
- If nothing fills, the impression is passed back.
Formats and reports
- Serves display, native, video, pop and push.
- Revenue reports show earnings by zone, by deal and by buyer.
- GDPR, COPPA and CCPA controls are built in.
Works with the SSP
Together, the SSP and the ad server cover direct sales and programmatic demand in one place.
Price
$300 a month plus a $300 setup fee, or $3,000 a year with no setup fee. A licence is $15,000 and the full source code $30,000; both can be paid in twelve monthly payments.
Product page: Publisher Ad Server. Related: Publisher Ad Server (SSP add-on) and Which add-on works with which platform?.
Nov 13, 2026