Yes. There are two ways to bring header bidding to the SSP side of the stack.
Header Bidding plugin
The Header Bidding plugin runs Prebid Server alongside your ad server, so more buyers compete for every impression and fill rates go up. It works with the SSP and the ADX and costs $3,000 as a one-time payment. Details are on the Header Bidding plugin page.
Prebid.js on the Publisher Ad Server
The Publisher Ad Server add-on gained a Prebid.js adapter for display inventory in release v1.3 (October 2025), together with header bidding reports per zone. The publisher panel of the platform also lists header bidding support.
How it fits with the rest of the SSP
- Your direct deals on the Publisher Ad Server come first.
- Header bidding and the SSP auction compete for what is left, above your floor.
- If nothing fills, passback takes over, so no impression is wasted.
Who should add it?
Publishers and networks with display inventory and several demand partners usually gain the most, because more bidders compete per impression. If your supply is mostly pop or push over XML feeds, start with the core SSP first.
Questions about your setup? Book a demo or see the SSP page.
Related: Floors, margins and passback on the SSP · Publisher Ad Server (SSP add-on)