Yes. The Traffic Quality add-on (ad fraud protection) is included free when you buy AdTech Europe's programmatic advertising inventory. As a stand-alone product for your own platform, it is sold like the rest of the suite.
What you get with the inventory
- Pre-bid filters, so you do not pay for traffic that fails them.
- Click checks: each click is checked for signs of fraud.
- Blocklists with history, and a quality receipt on each campaign showing what was checked.
- Daily malware scans of advertiser landing pages.
- Automatic scoring and blocking of the worst sources.
What it detects
Bot and invalid traffic, data center traffic, proxy and VPN abuse, click flooding, impression fraud, attribution fraud and abnormal behaviour. Pre-bid decisions take milliseconds, so the auction is not slowed down.
Buying it stand-alone
If you run your own ADX and want Traffic Quality inside it:
- $300 a month plus a $300 setup fee, or $3,000 a year with no setup fee
- $15,000 as a one-time licence, $30,000 with the full source code
- Licence and source code can be paid in twelve monthly payments
It is built into the suite; if you want it on your own stack, ask the team.
More on the product page: Traffic Quality. Related: Traffic Quality (ad fraud protection add-on) and Is fraud detection and prevention included?.