AdTech Europe

Is there a setup fee on add-ons, and how do yearly add-on plans work?

Add-ons follow the same pricing rules as the platforms they plug into. Whether you pay a setup fee depends on how you buy.

Monthly plans

  • A rented add-on is billed every month.
  • There is a one-time setup fee equal to one month. For example, Omnichannel Buying is $300 a month plus a $300 setup fee, and Curated Marketplace is $200 a month plus a $200 setup fee.

Yearly plans

  • Paying yearly gives you twelve months for the price of ten, and there is no setup fee.
  • Examples: Traffic Quality is $3,000 a year instead of $300 a month; Supply Intelligence and Tracking & Attribution are $2,000 a year.

Licence or source code

  • A one-time licence or the full source code is one payment with no setup fee.
  • If you prefer to spread it, you can pay in twelve monthly payments with a setup fee of one payment.

Example: Publisher Ad Server

How you buy Price
Monthly $300/month + $300 setup
Yearly $3,000/year, no setup fee
Licence $15,000 once, or 12 × $1,500 + one payment setup
Source code $30,000 once, or 12 × $3,000 + one payment setup

The full add-ons table is on the pricing page. See also Add-ons: what they are and what they cost and Yearly plans and setup fees.

Nov 13, 2026

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