Industry standards
The technology is designed to meet IAB International and IAB Europe standards for transparency, compliance and performance.
Supply-chain transparency
- ads.txt and app-ads.txt verification, confirming a seller is authorised to sell the inventory offered
- sellers.json and SupplyChain (schain) enforcement, so the path from publisher to platform is declared and checkable
Together these make domain spoofing substantially harder — and they are increasingly what sophisticated advertisers ask about before committing budget.
Third-party verification
Integrations with IAS, DoubleVerify, HUMAN Security, Pixalate and GeoEdge, for advertisers who require independent measurement — see Anti-Fraud & Security plugins.
Privacy and data protection
AdTech Europe operates from Europe under EU standards, with end-to-end encryption, threat detection and continuous monitoring — see Security and data protection.
Your obligations as an operator
Running your own platform makes you a data controller for the advertising data you process. Your lawful basis, privacy notices and consents toward end users are your responsibility and cannot be discharged by the platform. Take your own legal advice on how this applies to your business.