The Programmatic DSP is a complete programmatic buying platform. It is built for businesses that want to onboard advertisers to a self-serve environment and earn by reselling programmatic traffic under their own brand.
Typical buyers
- Ad networks that want their own buying platform instead of reselling someone else's.
- Agencies that run campaigns for many clients and want one platform, one balance and their own margin.
- Affiliate and performance teams that buy pop, push, native and video at volume.
- Media companies and entrepreneurs starting an ad business without building the technology from scratch.
What makes it fit
- Three control panels: an admin panel for you, an advertiser panel for your clients and a publisher panel for inventory.
- Ten ad formats in one campaign form: display, video, native, push, pop-under, in-app, audio, HTML5, TV and DOOH.
- Self-serve: advertisers sign up, fund and launch campaigns on their own.
- No QPS fees on the DSP.
Do I need a technical team?
No. Onboarding, setup and guidance are included in every plan. If you later want your own developers on the code, the source-code option gives you the full code base.
How to buy it
Rent it from $500 a month, license it for $25,000 or own the source code for $50,000. See the DSP page or book a demo.
Related: What are the key features of the DSP? · How much does the Programmatic DSP cost?
Nov 13, 2026