Premium Supply is a curated supply tier made only of placements whose delivery can be measured and verified. Release v8.2 introduced it as buy only curated, measurable placements.
What it is
From the Premium Supply plugin ($2,500, one-time):
- Only measured, verified placements.
- The list is refreshed daily.
- Selectable per campaign.
- Sold at the premium you set.
Why it matters for an operator
Premium Supply is something you can sell: offer it to advertisers as a premium option at your own price. Brands that need explainable, measurable placements get a clear choice, and you earn a higher margin on it.
How to offer it
- Activate the plugin.
- Decide your premium — what advertisers pay on top for the tier.
- Explain the difference on your pricing page: measured and verified placements only, refreshed daily.
- Let advertisers select it per campaign.
Expect less volume
A stricter tier means fewer placements. Premium campaigns typically deliver less volume than open supply; set expectations with clients before launch.
Related tools
- Curated Marketplace — ready-made lists including a Premium list.
- Whitelists — your own account-level lists.
Partner availability, inventory access, formats and regional coverage may vary based on account requirements, approval processes and integration agreements.
Related: How supply works: SSPs, exchanges and QPS · Traffic quality reporting