On the Programmatic ADX you keep your margin on each impression that clears. The margin is yours to set.
A different margin for every partner
Each demand partner can have its own margin, for example 20% on one buyer and 15% on another. Margins can also be set on a route alongside its floor.
Seeing what you earn
The overview shows your margin today and over the last days, and the partner table shows volume, share and margin for every partner, live.
Dynamic Margin plugin
Instead of one fixed margin, the Dynamic Margin plugin ($2,490, one payment; works with DSP and ADX) sets the margin for each bid. When a bid would lose, it lowers your margin just enough to win, never below your minimum, and raises it again where buyers win easily.
Profit reporting
The Profit View plugin ($490) adds ready-made profit views to every report: cost, revenue and margin side by side.
On a white label ADX
Partner billing, invoices and payments run under your company, and you decide what your partners pay and what you keep.
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