Ad Exchange integration is included with DSP License and DSP Acquisition, and available as an add-on.
What it gives you
Direct access to ad exchange inventory, rather than reaching it only through intermediary supply. For an operator running meaningful volume, exchange access changes both the inventory available and the economics of reaching it.
Programmatic ADX
A dedicated Programmatic ADX product is in development. Until it launches, exchange access is delivered through the integrations available on your platform — see Who are the supply partners and how is this different from standard access?.
Who needs it
- Operators whose advertisers require specific premium inventory.
- Platforms at volume where intermediary margin becomes material.
- Anyone whose clients ask about direct exchange access during diligence.
Who doesn't, yet
If you're launching and still proving demand, the 1,000+ SSP integrations included on every model provide substantial inventory without additional complexity. Exchange integration is a scaling decision, not a launch requirement.
Bring your own supply is also supported on License and Acquisition, via XML and OpenRTB — see Can the DSP integrate with my existing ad tech stack?.