No. The DSP has no QPS fees and no QPS limits, whether you rent it, license it or own the source code.
Why the DSP is different
QPS pricing applies to platforms that receive large volumes of bid requests from supply: a rented SSP or ADX is priced by QPS (up to 25,000 QPS for $500 a month, 100,000 for $1,900, 150,000 for $2,900). The DSP and DMP are not.
On a licence or the source code
- The DSP runs on your own servers: dedicated, a cloud provider or a mix.
- Capacity is set by the infrastructure you run.
- The platform uses Apache Kafka streaming and Aerospike and Redis data stores, built to scale to millions of requests per second.
Planning capacity
- Start with the traffic you expect from your supply partners.
- Add servers as volume grows.
- Hosting & DevOps (from $490 a month) can size, deploy, monitor and scale the setup for you.
Prices
DSP licence $25,000 once or 12 × $2,500; source code $50,000 once or 12 × $5,000.
See Pricing. Related: Where can a licensed or owned platform be hosted? and Do you impose any QPS limitations?.
Nov 13, 2026