AdTech Europe

White label SSP: what you can brand and how fast you go live

With the white label SSP you run the Programmatic SSP under your own name, while AdTech Europe runs the technology behind it. Your publishers never see AdTech Europe: the platform, emails and reports carry only your brand and domain.

Everything you can brand

  1. Logo and colours across the publisher portal.
  2. Your own domain, such as pubs.yournetwork.com, with its own SSL certificate.
  3. Branded sign-up, payout and alert emails.
  4. Branded earnings reports for publishers.
  5. Your payout rules: thresholds, schedules and payment methods.
  6. Your revenue share per publisher and per demand partner.
  7. Your publisher accounts: you own every relationship.
  8. Your terms, privacy policy and support contacts.
  9. Login and sign-up pages.
  10. Your own analytics, chat and pixel scripts.
  11. Team roles, two-factor login and login alerts.
  12. Which emails and alerts your publishers get, and when.

How fast

Branding is self-serve: sign up, upload your logo, pick your colours, add your domain and payout methods in Settings, and go live the same day. No code is needed, and branding can be changed at any time.

What it costs

Branding is included when you rent, license or own the SSP. Rented, it is $500 a month or $5,000 a year with no setup fee, with up to 25,000 QPS included. Renting is month to month. See How much does the SSP cost?.

Need more than branding?

Custom features, integrations, workflows and whole new modules can be built on request.

More

Nov 13, 2026

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