AdTech Europe

Can my own developers modify an owned DSP?

Yes. When you own the DSP (full source code, $50,000 once or 12 × $5,000), your developers work directly on the code.

What ownership allows

  • Modify, extend and deploy freely.
  • Change anything: interface, features, integrations and workflows.
  • Run it yourself on your own servers, a cloud or a mix.

What you receive

  • The complete source code
  • The architecture
  • The documentation

What your developers will find

  • Java and Spring on the back end
  • React panels on the front end
  • Node.js and Python services
  • Aerospike, ClickHouse, Redis and Apache Kafka for data

A licence is different

A licence ($25,000) lets you own and operate the platform without the source code, so your developers cannot change the code itself.

Keeping custom code current

Support & Maintenance plans include platform upgrades and help bringing upgrades into any custom code you built on top. The team can also review features your developers built.

Need extra hands?

AdOps Outsourcing can add a Full-Stack Developer, DevOps Engineer or QA Engineer.

See Pricing. Related: What do I receive with the source code? and How do I keep a licensed or owned platform up to date?.

Nov 13, 2026

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