How long it takes
- White Label DSP — 24 hours
- DSP License — 5–7 business days
- DSP Acquisition — 5–7 business days
The difference isn't bureaucracy. White Label is provisioned on managed infrastructure that already exists; License and Acquisition involve standing up a platform you control, which takes longer by nature.
The five steps
- Acquisition planning — scope what you need.
- Customize settings — branding, domain, configuration.
- Review & confirm — agree the specification.
- First payment.
- Launch your DSP.
Setup assistance is included on every model, so you're not handed credentials and left to work it out.
What to prepare in advance — doing this before you start compresses the timeline noticeably:
- Your domain and DNS access.
- Branding assets — logo, colour palette.
- Decisions on your pricing and margin.
- Any existing supply relationships you want connected.
- Your tracking and analytics requirements.
After launch, you get a full onboarding package and lifetime free upgrades. New platform capability arrives continuously — see Release notes and platform updates.
Related: Installment plans · What's included, and what's an add-on
Sep 7, 2026