Full technology ownership is available through 5× monthly installments rather than a single payment.
How it works
| Installments | Setup fee | One-time alternative | |
|---|---|---|---|
| DSP License | 5 × $5,000 | $2,500 | $25,000, no setup fee |
| DSP Acquisition | 5 × $10,000 | $5,000 | $50,000, no setup fee |
The trade-off is explicit: paying by installment carries a setup fee that the one-time payment doesn't. Installments spread the cost across five months; the one-time payment is cheaper overall.
Why the option exists
The platform represents an enterprise DSP with an estimated development value over $500,000. Installments make that ownership reachable for operators who can service it from revenue rather than from capital.
Practical advice
If you can fund it outright, the one-time payment is the better deal — you avoid the setup fee entirely. Choose installments when preserving working capital for media spend matters more than the difference. On a new platform, cash for inventory is usually the binding constraint, not the licence.
The acquisition process
- Acquisition planning
- Customize settings
- Review & confirm
- First payment
- Launch your DSP
Related: The three DSP ownership models · Deployment timelines and what to expect