A license or the full source code can be paid once, or in twelve monthly payments.
How it works
| Platform | Pay once | 12 monthly payments | Setup fee on installments |
|---|---|---|---|
| DSP, SSP or ADX License | $25,000 | 12 × $2,500 | $2,500 |
| DSP, SSP or ADX source code | $50,000 | 12 × $5,000 | $5,000 |
| DMP License | $15,000 | 12 × $1,500 | $1,500 |
| DMP source code | $30,000 | 12 × $3,000 | $3,000 |
The trade-off is clear: installments carry a one-time setup fee equal to one payment. Paying once has no setup fee, so it is cheaper overall.
Add-ons bought as a license or source code can be paid in twelve monthly payments too.
Practical advice
If you can fund it outright, paying once is the better deal. Choose installments when keeping cash free for media spend matters more. On a new platform, cash for inventory is usually the tighter limit, not the license.
How to pay
By card or wallet through Stripe, in USD, EUR, GBP, CHF, AED, JPY or CNY. Licenses and source code can also be paid through Escrow.com. Every payment comes with an invoice in your account. See Payment methods and currencies.
Related: 12-month installments · The three ways to buy the DSP · Deployment timelines and what to expect