Instead of buying the DSP, SSP, ADX and DMP one by one, you can take the full stack in any of the three buying models, at a lower price than the four separately.
Full stack prices
| Model | Full stack | Bought separately |
|---|---|---|
| Rent | $1,500 / month | $1,800 / month |
| License | $75,000 | $90,000 |
| Own (source code) | $150,000 | $180,000 |
Add-ons are priced on their own. The whole suite has no setup fee.
What each part does
- DSP: buy traffic; advertisers self-serve across ten formats.
- SSP: sell inventory; publisher portal, ad tags, passback and payouts.
- ADX: run the marketplace; rule-based routing, a margin per partner, sellers.json.
- DMP: know your audiences; customer lists, reach counts and audiences on every channel.
Owning it
The source-code option includes complete source code for all four, so you can change anything and run it yourself. A license gives the right to operate all four on your servers, with one payment.
Who it suits
Businesses that want to sit on both sides of the market: buy and sell media, run their own exchange in the middle, and use first-party audiences across channels.
Paying
One payment, or twelve monthly payments with a setup fee of one payment. See the pricing page or contact the team.
Related: The Full Stack together · The three ways to buy