Taking the full stack (DSP, SSP, ADX and DMP together) costs less than buying the four platforms one by one.
Rent
- Separately: DSP $500 + SSP $500 + ADX $500 + DMP $300 = $1,800 a month.
- Full stack: $1,500 a month.
- Saving: $300 a month.
License
- Separately: DSP $25,000 + SSP $25,000 + ADX $25,000 + DMP $15,000 = $90,000.
- Full stack licence: $75,000.
- Saving: $15,000.
Own (full source code)
- Separately: DSP $50,000 + SSP $50,000 + ADX $50,000 + DMP $30,000 = $180,000.
- Full stack: $150,000.
- Saving: $30,000.
Setup fee
The whole suite has no setup fee.
Is the full stack right for me?
Each platform works on its own and fits the others. The full stack suits businesses that buy and sell media and want data in one place: for example a network running its own exchange with buyers on the DSP and publishers on the SSP. If you only buy media, the DSP alone may be enough.
Add-ons
Add-ons are priced on their own and are not part of the full stack price.
See Pricing. Related: The Full Stack: DSP, SSP, ADX and DMP together and Owning the full stack: what does it cost and what do I get?.
Nov 13, 2026