A rented or white label SSP or ADX is priced by QPS (bid requests per second). The plans are:
| QPS included | Monthly price |
|---|---|
| Up to 25,000 | $500 |
| 100,000 | $1,900 |
| 150,000 | $2,900 |
How to move up
Rented plans can move to a bigger QPS plan at any time as traffic grows.
Yearly billing
The base plan is $5,000 a year (two months free, no setup fee). Monthly plans have a one-time setup fee equal to one month.
When QPS does not apply
- The DSP and DMP have no QPS fees and no QPS limits.
- A licence ($25,000) or the source code ($50,000) of the SSP or ADX runs on your own servers with no QPS limits.
Which is cheaper at high volume?
If you expect to stay at 100,000 QPS or more for a long time, compare the yearly rental cost with a licence. A licence can also be paid in twelve monthly payments with a setup fee of one payment.
Protecting your QPS
The Traffic Shield plugin adds per-partner QPS caps and automatic flood blocking.
See Pricing. Related: How QPS is priced and Complete price list: every platform, add-on and service.