The installment plan splits a DSP purchase into fixed monthly payments instead of a single upfront amount, making full technology ownership accessible without a large one-off outlay.
Available on
- DSP License — 5 × $5,000 monthly
- DSP Acquisition — 5 × $10,000 monthly
Compared with paying once
- DSP License — $25,000 one-time
- DSP Acquisition — $50,000 one-time
The one-time route carries no setup fee; installment plans do. See Are there any additional fees for using installments?.
Why it exists
The platform represents an enterprise DSP with an estimated development value of over $500,000. Installments let operators fund ownership from revenue rather than capital.
Which to choose: if you can pay outright, that's cheaper overall. Choose installments when keeping working capital free for media spend matters more — on a new platform, cash for inventory is usually the tighter constraint.
Figures current at the time of writing — see adtech.eu/pricing.
Related: Installment plans · The three DSP ownership models