AdTech Europe

Custom Integration plugin, Integrations service or custom development: which do I need?

AdTech Europe offers three ways to get something built or connected. They differ in size, price and process.

1. Custom Integration plugin – $499 one-time

For one tool that is not in the marketplace: tracking, CRM, payments or data. Developers connect it for you, scoped and priced up front. Works with the DSP, SSP, ADX and DMP. See Custom Integration.

2. Integrations service – from $990

For partners and gateways: supply partners (SSPs, networks, publishers over OpenRTB and XML), demand partners, payment gateways, trackers, fraud tools and custom APIs to your CRM, billing or reporting. Plans: Single $990, Pack of 3 $2,490, Pack of 6 $4,490. Standard partners take days. See Integrations.

3. Custom development – budgets from $15,000

For new platforms or major features: a custom DSP, SSP, ad exchange, ad server, traffic management system or fully custom builds. Five steps from form to delivery, with a proposal first. Simple additions take weeks; full platforms take months. See Custom development.

Quick decision guide

  • "Connect my CRM" → plugin or integration service.
  • "Connect three new SSPs" → Integrations Pack of 3.
  • "Build a traffic routing system that does not exist yet" → custom development.

Book a demo if you are unsure.

Related: Integrations service · What types of custom projects can you develop?

Nov 13, 2026

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