If you are moving from another platform, a little planning avoids losing performance data.
Before you switch
- Record your baselines. Export current performance by placement, country and creative, so you can tell whether results really changed.
- Export your blacklists. A blocklist built over years is real value. Import it rather than rebuilding. See Blacklists and placement controls.
- Export your audiences. Customer and exclusion lists can be imported. See Importing audiences from a DMP or CSV.
- List your integrations. Check the trackers and tools you depend on against The App Marketplace and Third-party tracker integrations.
Bring your own supply
Existing SSP accounts, publisher agreements, exchange accounts and XML feeds can be connected, so you keep the relationships you built. See Bringing your own supply partners.
Run in parallel first
Do not move everything at once. Launch a few typical campaigns next to your current platform, compare them with your baselines, and move the rest once you trust the numbers. There is no trial, but you can book a demo to see the platform working before you buy.
Want us to move it for you?
The Platform Migration service moves partners, advertisers and publishers (with balances), campaigns, settings, lists and exportable reporting history, with both platforms running side by side until you switch. Plans start at $2,900.
Check tracking before you scale. A migrated campaign with a broken postback looks like a platform that does not convert. See Conversions aren't being recorded.