AdTech Europe

Launching your own ad platform: a services checklist

If you are launching a new DSP, SSP, ADX or DMP, these services cover the work around the platform itself. Use the ones you need.

1. Decide the model

  • AdTech Consulting (from $490): rent, license, build or own; business model; pricing and margins.

2. Get the platform running

  • Hosting & DevOps (from $490/month): if you license or own and do not want to run servers.
  • Platform Migration (from $2,900): if you are moving from another ad platform. Both platforms run side by side until you decide to switch.

3. Connect partners and payments

  • Integrations (from $990): SSPs, DSPs, trackers and payment gateways, connected and tested before go-live.

4. Train the team and go live

  • Launch & Training (from $1,490): branding, domain, settings and payments set up, first supply and demand connected, admin and campaign training, a launch checklist, and help through the first weeks.

5. Bring traffic and advertisers

  • Advertising Inventory (from 10% of spend): live in five days.
  • Creative Services (from $490): ads for all ten formats.
  • Managed Campaigns (from $990/month): if you want campaigns run for your first clients.

6. Keep it current

  • Support & Maintenance (from $390/month): updates, fixes and priority support for licensed and source-code clients.

Plans start at the prices shown; custom setups are quoted after a short call.

See Services. Related: Which service do I need? A quick guide and Launch & Training.

Nov 13, 2026

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