Go-live checklist before your first advertiser

A rented White Label DSP can go live the same day. Before you invite paying advertisers, run through this checklist.

Brand

• [ ] Logo, colours and favicon uploaded
• [ ] Your domain connected, with SSL (e.g. ads.yourbrand.com)
• [ ] Login and sign-up pages show your logo, background and words
• [ ] Sign-up, payment and alert emails show your name and logo — send yourself one of each

Money

• [ ] At least one payment gateway connected (advertisers pay into your accounts)
• [ ] Your prices and margins set per channel
• [ ] A small test top-up made and visible on the balance

Legal

• [ ] Your terms of service, privacy policy and support contacts published
• [ ] Your terms reference the Advertising Policy

Team

• [ ] Each team member has their own login and role
• [ ] Two-factor login switched on

Campaigns

• [ ] Supply connected — AdTech Europe Advertising Inventory, your own partners, or both
• [ ] One internal campaign launched, approved and delivering
• [ ] Conversion tracking tested end to end

Support

• [ ] Your support email and chat visible to advertisers
• [ ] You know how to reach AdTech Europe: support@adtech.eu, live chat, WhatsApp +1 470 570 7000

Want help running this list? The Launch & Training service includes a launch checklist done with you.

Related: Launching your DSP: the five steps · Branding your platform: domain, logo and emails