The first thing a new advertiser sees is your sign-up page. The White Label DSP lets you make it yours and add your own tools to the platform.
Login and sign-up pages
You can set your logo, background and words on the pages advertisers see first (see White Label DSP). Good practice:
- One clear line on what advertisers get — formats, channels, minimum top-up if you have one.
- A link to your terms and privacy policy.
- Your support contact, so a stuck sign-up can reach you.
Your own scripts
Under Tracking and scripts you can add your own analytics, chat and pixel scripts to the platform, in Settings, with no code changes. Typical uses:
- Analytics — see where sign-ups come from and where they drop off.
- Live chat — answer new advertisers while they are on the page.
- Ad pixels — retarget visitors who started but didn't finish sign-up.
Things to check after adding a script
- The page still loads quickly.
- Your cookie banner covers the new script where consent is needed.
- The chat widget doesn't cover the campaign form's buttons.
Branding changes later
Branding can be changed at any time, so you can test a new headline or colour without waiting for anyone.
Related: Branding your platform: domain, logo and emails · Google Analytics, GTM and pre-landing behaviour
Nov 13, 2026