Going live with a White Label DSP is self-serve and can happen the same day. It goes fastest when you have these ready before you start.
Your brand
- Logo in a high-resolution format, and a square version for the favicon.
- Brand colours, ideally as hex codes.
- Platform name, the name your advertisers will see everywhere.
Your domain
- A subdomain for the platform, such as ads.yourbrand.com.
- Access to your DNS settings to point it at the platform. The platform runs on your address with its own SSL certificate.
Getting paid
- An account with at least one payment gateway, such as Stripe or PayPal. Advertisers pay into your account, so approval with the provider can take a few days; apply early.
Your legal pages
- Terms of service and a privacy policy for your advertisers.
- A support contact: an email address your advertisers can write to.
Your prices
- What advertisers pay and what margin you keep on each channel.
Your team
- The people who will have access, and their roles: admin, billing, support.
Then
- Sign up and pick a plan on the pricing page.
- Brand the platform in Settings.
- Go live and invite your first advertisers.
More on the White Label DSP page.
Related: Branding your platform: domain, logo and emails · Go-live checklist before your first advertiser
Nov 13, 2026