AdTech Europe is committed to building advertising technology with sustainability at its core — running on 100% renewable energy with eco-friendly infrastructure, reducing environmental impact while delivering scalable, future-driven AdTech.
Why this is worth knowing about commercially
Programmatic advertising has a real carbon cost. Every bid request is computation, and a single campaign can generate billions of them. Advertisers — particularly larger brands with published sustainability commitments — increasingly ask about this in diligence, and most DSPs have no answer.
If you operate a platform on this infrastructure, that's a differentiator you can state to your own clients.
What it means in practice
- Infrastructure powered by renewable energy.
- Energy-efficient hosting operations — see Hosting and infrastructure.
- Efficiency treated as a design goal rather than an afterthought.
A white paper covering the technology approach is available from adtech.eu.
An honest note: sustainability claims in ad tech deserve scrutiny, including ours. If a client asks for specifics beyond what's published here, contact us rather than extrapolating — it's better to answer precisely than approximately.
Related: Development and AI technology