What the platform is built with
- Back end: Java and Spring, with Python and Node.js where they fit
- Front end: React
- Data: Aerospike for real-time data, ClickHouse for analytics, Redis as an in-memory store, Apache Kafka for event streaming
- Standards: OpenRTB, XML feeds for pop and push, ads.txt and sellers.json
Development is continuous: each platform has its own version, the latest release is v8.4 (October 2026), and every upgrade is included in every plan. See Release notes and platform updates.
AI and machine learning
Machine learning powers bidding, fraud detection and reporting, and AI assistants help teams run campaigns faster. Where it shows up:
- Fraud detection - pre-bid filters and source scoring. See Is fraud detection and prevention included?.
- Campaign optimization - campaigns tune themselves for CTR, CPA or CPV.
- AI campaign wizard - builds a campaign from a website address.
- AI Agent Connector - lets an AI assistant read reports and make limited, undoable changes. See AI Agent Connector.
- AI plugins - AI Support Assistant, AI Fraud Intelligence, AI Defender and more. See AI & Automation plugins.
Third-party AI providers whose models or assistants can be used with the platform (for example OpenAI, Anthropic or DeepSeek) do not officially partner with or endorse AdTech Europe.
A realistic view
AI is applied to specific, bounded problems - scoring traffic, steering bids, answering support questions - where there is enough data for a model to beat a rule. It doesn't replace your judgment about which clients to take on or what margin to run.
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