Development
Modern development technology supporting agile software creation — current tooling, optimized workflows and collaborative platforms that accelerate innovation and maintain quality.
In practice this is why platform capability arrives continuously rather than in occasional large releases. The current platform version is v7.7, and upgrades are free for the lifetime of your plan on every model. See Release notes and platform updates.
AI & Machine Learning
AI and ML technologies using advanced algorithms and predictive analytics, to improve decision-making, streamline processes and deliver data-driven insight.
Where this shows up in the product:
- Fraud detection — models that adapt to new techniques and reduce false positives over time. See Is fraud detection and prevention included?.
- Campaign optimization — automatic bid steering toward outcomes.
- The Claude AI plugin suite — support, fraud intelligence and workflow automation. See AI & Automation plugins.
- AI Defender — daily analysis of historical traffic with automatic blacklisting.
A realistic view
AI here is applied to specific, bounded problems — scoring traffic, steering bids, answering support questions — where there is enough data for a model to be better than a rule. It doesn't replace operator judgment about which advertisers to take on or what margin to run.
Related: Hosting and infrastructure