White Label DSP: Billing & Balances
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Advertisers pay into your payment gateways
On a White Label DSP, you collect the money. Advertisers pay through your own payment gateways, at your prices — not into an AdTech Europe account. Which gateways you can connect The plugin marketplace lists these payment gateways as free to connect, each running on your own account with the pr... -
Chargebacks and disputed payments
A chargeback is when a cardholder asks their bank to reverse a payment. On a White Label DSP, advertiser payments go through your gateways, so chargebacks from your advertisers land with you. Your advertisers' chargebacks Because advertisers pay into your own payment gateways, the dispute is be... -
Credit expiry for your advertisers: setting your own rules
This article covers advertising credit bought from AdTech Europe under our Refund Policy. If you run a White Label DSP, the rules for your advertisers are the ones in your own terms. The rules for AdTech Europe advertising credit Advertising runs on a prepaid basis. Unused credit expires 12 mon... -
Advertising is prepaid. Advertisers fund a balance, and campaign spend draws it down. The flow An advertiser adds funds (in My Account, Billing -> Add Funds, or on your branded platform). Campaigns spend against that balance as they deliver. When the balance reaches zero, delivery stops imme...
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Your invoices from AdTech Europe Every payment comes with an invoice in your account (My Account), and service orders send an invoice and receipt by email. See Invoices. Currencies Prices can be shown and paid in US dollars, euros, British pounds, Swiss francs, UAE dirhams, Japanese yen or Chi...
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Letting advertisers top up in crypto
Some advertisers, especially in performance marketing, prefer to fund their balance in crypto. The Crypto Payments plugin adds this to your Add Funds page. What it does Advertisers top up in USDT, BTC and other coins. The balance is credited automatically after confirmation on the network. It r... -
Low balances, paused campaigns and alerts
Advertising on the platform is prepaid: campaigns spend from the advertiser's balance. When the balance runs out, delivery stops. Here is how to keep that from surprising anyone. What advertisers see The campaign list shows status per campaign — the dashboard example on White Label DSP shows a ... -
Paying for your platform: currencies, Stripe and Escrow
This article is about your payments to AdTech Europe for the platform — not your advertisers' top-ups. Currencies You can pay in seven currencies: US dollars, euros, British pounds, Swiss francs, UAE dirhams, Japanese yen and Chinese yuan. Pick yours on the pricing page and the cart and payment... -
Promo codes and referral credit
Bonus credit is a common way to win new advertisers. Two plugins let you run it without manual balance edits. Promo Codes — $490 Codes that add bonus credit to a top-up or give a discount. Start and end dates and usage limits per code. Results per code — see which codes bring new advertisers. W... -
Topping up and payment methods
Paying AdTech Europe for your platform Cards and wallets through Stripe, in USD, EUR, GBP, CHF, AED, JPY or CNY. We never see your card number. Licenses and source code can also be paid through Escrow.com - your money is held by Escrow and released when the ad tech is delivered. See Payment meth... -
Using Paddle as merchant of record
Selling to advertisers in many countries means handling sales tax and VAT, refunds and chargebacks. One way to hand most of that off is a merchant of record. The Paddle plugin connects your platform to Paddle for exactly this. What a merchant of record does With Paddle, Paddle is the seller of ... -
VAT and multi-currency invoices for your advertisers
When you sell advertising under your own brand, your advertisers expect correct invoices in their currency, with the right VAT. Two marketplace plugins handle this. Tax & VAT Manager — $1,490 Charges the right VAT for every client automatically: VAT rates per country. EU reverse charge for... -
Refunds follow the AdTech Europe Refund Policy. In short: There is no trial period and no refund guarantee on platform plans. You can see every product first in a working demo - see Can I try before I buy?. Platform plans Monthly plans can be cancelled at any time and stop at the end of the pa...