On a White Label DSP, you collect the money. Advertisers pay through your own payment gateways, at your prices — not into an AdTech Europe account.
Which gateways you can connect
The plugin marketplace lists these payment gateways as free to connect, each running on your own account with the provider:
- Stripe · PayPal Checkout · Adyen · Braintree · Checkout.com · Paddle
- Payoneer · Revolut · Wise (bank transfers, matched automatically)
- Crypto Payments (USDT, BTC and more) on your own crypto gateway
Several of them top up the advertiser balance automatically once the payment clears.
Setting it up
- Open an account with the provider (you are the merchant).
- In Settings → Payment gateways, add the gateway.
- Make a small top-up from a test advertiser account and confirm the balance updates.
Per-client gateways
If you run several white-label clients under a master account, release v8.2 added add funds through the client's own payment gateways — each client can collect into its own account.
What this means for you
- You are responsible for the merchant relationship: fees, refunds and chargebacks with your provider.
- Your terms and refund rules apply to your advertisers. Put them on your own legal pages.
See White Label DSP.
Related: Topping up and payment methods · How advertiser balances work