Selling to advertisers in many countries means handling sales tax and VAT, refunds and chargebacks. One way to hand most of that off is a merchant of record. The Paddle plugin connects your platform to Paddle for exactly this.
What a merchant of record does
With Paddle, Paddle is the seller of record for each payment. It handles payments, tax and subscriptions, and takes on tax, compliance, refunds and chargebacks. You receive the payouts.
What the plugin gives you
- Free to connect.
- Paddle appears as a payment option on your Add Funds page.
- Subscriptions supported, useful if you sell plans as well as balances.
- Runs on your own Paddle account.
Is it right for you?
It suits operators who:
- sell to many countries and don't want to register for VAT everywhere,
- prefer one provider to deal with refunds and disputes,
- run the platform as a service with recurring plans.
A card gateway such as Stripe may be cheaper per payment if you already handle tax yourself, for example with the Tax & VAT Manager plugin.
Before you go live
- Apply for a Paddle account; Paddle reviews every business it sells for.
- Check that advertising balances are accepted under Paddle's own policies.
- Connect the account and run a small test payment.
Related: Advertisers pay into your payment gateways · Chargebacks and disputed payments
Nov 13, 2026