Advertising on the platform is prepaid: campaigns spend from the advertiser's balance. When the balance runs out, delivery stops. Here is how to keep that from surprising anyone.
What advertisers see
- The campaign list shows status per campaign — the dashboard example on White Label DSP shows a client marked Low balance.
- Since v8.4 every campaign has one status, with alerts, and a "why is there no traffic" answer — a missing balance shows up there.
Alerts you can add
- Payment and alert emails go out under your brand.
- Team Alerts ($490) — budget, status and traffic alerts in Slack or Telegram.
- Automation Connect ($490) and Webhooks ($1,990) — low balances can trigger any workflow, e.g. a CRM task for your account manager.
Good practice for operators
- Watch the clients on Low balance each morning.
- Contact big spenders before they hit zero — a paused campaign loses its learning.
- Offer automatic top-up through a gateway that supports it.
Advertisers: how to add funds
Open Billing → Add Funds in your account and pay with one of the methods offered. The balance updates once the payment clears.
Related: Topping up and payment methods · My campaign isn't delivering (for advertisers)
Nov 13, 2026