AdTech Europe

Letting advertisers top up in crypto

Some advertisers, especially in performance marketing, prefer to fund their balance in crypto. The Crypto Payments plugin adds this to your Add Funds page.

What it does

  • Advertisers top up in USDT, BTC and other coins.
  • The balance is credited automatically after confirmation on the network.
  • It runs on your own crypto gateway account, so the funds go to you, like every other gateway on your platform.
  • The plugin is free to connect.

Setting it up

  1. Open an account with a crypto payment gateway that accepts your business.
  2. Connect it in your platform settings.
  3. Decide which coins and networks you accept, and say so clearly on the Add Funds page. A payment sent on the wrong network may not arrive.
  4. Make a small test payment yourself before announcing it.

Things to decide before you switch it on

  • Conversion. Advertiser balances are kept in account currency, so decide how and when crypto is converted.
  • Refunds. Crypto payments can't be reversed by the sender; set out in your own terms how unused balances paid in crypto are handled.
  • Compliance. Check what your gateway and your local rules require for know-your-customer checks.

When a crypto top-up is late

Confirmation times depend on the network. If a balance hasn't updated, check the transaction on the network first, then the gateway dashboard.

Related: A top-up didn't appear on the balance · Topping up and payment methods

Nov 13, 2026

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