Published case studies document how operators have launched and scaled platforms on AdTech Europe technology.
How to use them
Case studies answer the question every serious prospect asks — has anyone actually done this? — better than any feature list. When you're making an introduction, lead with the case closest to the client's own situation.
What prospects usually want to know
- How long from decision to live platform? See Deployment timelines and what to expect.
- What does it cost to get started, honestly? See The three DSP ownership models.
- Where does the inventory come from? See Who are the supply partners and how is this different from standard access?.
- How is traffic quality handled? See Is fraud detection and prevention included?.
- What happens if it doesn't work out?
Additional resources
- Media Buyers resources and the Blog at adtech.eu.
- The AdTech White Paper, covering the technology approach.
- Release Notes — see Release notes and platform updates — which demonstrate continuous development, often more persuasive to a technical buyer than marketing material.
A note on expectations: a DSP is a business, not a product you switch on. The operators who succeed have demand to point at it — advertisers, or a media-buying practice — before they acquire the platform. Setting that expectation early makes for better clients and fewer disappointments.
Related: How the Partner Program works
Sep 7, 2026