AdTech Europe publishes four technical white papers, one for each platform. They are free and useful when a client's technical team asks how the product works. See White papers.
The four papers
| Paper | Version | Covers |
|---|---|---|
| Programmatic DSP | 2.4, 9 pages | Architecture, bidder engine, real-time storage, log streaming and analytics databases; formats, targeting and SSP connection over OpenRTB 2.6; analytics, data retention and the API |
| Programmatic SSP | 1.0, 10 pages | From the publisher's ad tag to the payout; supply endpoints and auction engine; demand over OpenRTB 2.6 and XML with passback; ads.txt and sellers.json |
| Programmatic ADX | 1.0, 10 pages | Rule-based routing, floors and a margin per partner; traffic shaping and pre-bid filters; sellers.json |
| Programmatic DMP | 1.0, 10 pages | Visitors, customer lists, converters and exclusions; reach counter and daily health checks; one audience on programmatic, search and social |
Each includes the architecture diagram, every component explained and the full feature list.
How to download
Enter your name and work email once. A confirmation link (valid 48 hours) opens all four papers, and after confirming, every download button works on that device. You may receive occasional product news and can unsubscribe any time.
Tip for partners
Share the paper that matches your client's interest before a demo; it shortens technical questions.
Related: Case studies and proof points · How the Partner Program works
Nov 13, 2026