Exclusivity is arranged as part of the engagement — dedicated or shared arrangements are both possible. Discuss it when defining the engagement, since it affects both cost and availability.
Dedicated
The expert works only for you. Better where the role needs deep familiarity with your platform, your advertisers and your processes — AdOps and customer success in particular benefit from continuity.
Shared
More cost-effective where the workload doesn't fill a full role. Suits well-defined, task-based work such as creative review or QA.
How to decide
- Is the work continuous or intermittent? Continuous favours dedicated.
- How much context does it need? High-context work is inefficient when shared.
- Do they need direct client contact? Client-facing roles are usually better dedicated — your advertisers should feel they have someone, not a queue.
- Is the workload a genuine full role? If not, dedicated means paying for idle time.
Confidentiality applies either way — see What about confidentiality and data security?.
Sep 7, 2026