Campaigns on the Programmatic DSP tune themselves to a goal. The advertiser picks what to optimize for, and the platform adjusts bids, placements and budget during the day.
Choosing a goal
In the campaign form, the advertiser chooses one of three goals:
- CTR – more clicks for the same spend.
- CPA – a target cost per action, for example a CPA of $12.00.
- CPV – a target cost per view or visit.
What the platform does
Once a goal is set, the optimizer works through the day. The kinds of changes it makes include:
- Lowering the bid on placements that cost too much per result.
- Stopping placements that bring clicks but no results.
- Moving budget to the best-performing placements.
- Blocking sources that fail the traffic quality checks.
Can I see what it changed?
Yes. Every automatic change is listed with the time it was made, so the advertiser (and you, as the operator) can see why spend moved. Reports are live: spend, delivery and results appear as they happen.
Going further
For finer control there are optional plugins, such as Source Bid Optimizer (a bid per traffic source and country), Automations Engine (your own rules and triggers) and Dynamic Margin. See the plugin marketplace.
Learn more on the DSP page or book a demo.
Related: AI & Automation plugins · Key features of the DSP