AdTech Europe

Self-service learning: tutorials, white papers, books and the dictionary

Not every question needs a ticket. The Support Center has several self-service resources for operators, their teams and advertisers.

What's available

  • Knowledge Base: step-by-step guides and fixes, the articles you're reading now.
  • Release Notes: what is new on every platform.
  • White Papers: how each platform is built.
  • Tutorials: video lessons from setup to scale.
  • Plugins & Tools: add-ons and integrations.
  • Ad Tech Dictionary: ad tech terms in plain words.
  • Case Studies: projects built on our technology.
  • System Status: live health of every service, at status.adtech.eu.

Books by the team

Four plain-English books are available on Amazon:

  • The ROAS Formula: find the placements that convert and buy only those.
  • Programmatic Advertising for Beginners: buying real traffic on a small budget with DSPs and real-time bidding.
  • Stop Paying for Bots: the advertiser's guide to ad fraud, click fraud and junk traffic.
  • The Digital Advertising Dictionary: 500+ ad tech and paid media terms explained.

Training your own advertisers

Your advertisers shouldn't land on AdTech Europe resources. To give them learning material under your brand, use the Learning plugins: Knowledge Base, Tutorials Academy, Campaign Manuals and Video Presentation.

Related: AdTech glossary · Platform status and release notes

Nov 13, 2026

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