The AI Campaign Builder turns a plain-language brief into a suggested campaign: targeting, bids, inventory and budget proposed together. The better the brief, the less you edit afterwards.
What to include
- What you promote. The product or offer and the landing page address.
- Who it is for. Age range, interests, or the kind of customer who buys today.
- Where. The countries, or cities, you want to reach.
- Budget. Daily budget, and total budget if there is one.
- Goal. Clicks, conversions or video views. This decides whether the campaign optimizes for CTR, CPA or CPV.
- Limits. Formats or placements you don't want, and anything you must avoid for brand reasons.
An example
Promote our running-shoe sale at shop.example/sale to adults 25-45 in Germany and Austria. Daily budget $200. Goal: purchases at under $15 each. No pop-under.
Review before launch
The builder only suggests. Nothing goes live until you review it. Check:
- The countries and devices match the brief.
- The bid is realistic for the format; the campaign status will warn if it is too low to win.
- Conversion tracking is connected if the goal is purchases.
Then launch, and let the optimization goal do its work for a few days before judging results.
AI vendors such as OpenAI, Anthropic and DeepSeek do not officially partner with or endorse AdTech Europe.
Related: AI Campaign Wizard · Optimization goals: CTR, CPA and CPV
Nov 13, 2026